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Industry NewsPost Foods Canada, Tim Hortons launch Timbits flavoured cereal

Post Foods Canada, Tim Hortons launch Timbits flavoured cereal


Post Foods Canada and Tim Hortons have partnered to create two new breakfast cereals.

Post Timbits Chocolate Glazed Cereal ad Post Timbits Birthday Cake Cereal will be available across Canada beginning early in 2020.

“We all know how hard it is to resist Timbits, so we are very excited to be able to bring the fun of enjoying Timbits® to cereal bowls across the country,” says David Bagozzi, vice president of marketing, Post Foods Canada. “I know from my own experience how beloved Timbits are – based entirely on how quickly they disappear whenever someone brings a box into the office! And with two of Canada’s favourite Timbits® flavours available in our new cereals, breakfast time will have a whole new element of fun for the entire family.”

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