Prairie Naturals Health Products, a health and wellness supplement company headquartered in Coquitlam, B.C. has announced a multi-year deal with retired pro-hockey player Trevor Linden. Linden will become the men’s health ambassador to Prairie Naturals Men’s Health Range. The relationship will see Linden in upcoming brand marketing and public relations.
Prairie Naturals and Linden will give a percentage of profits from the Men’s Health Campaign to the Canadian Men’s Health Foundation to help further education and awareness of the mental and physical health issues facing men today.
“Linden is the ideal candidate for a brand ambassador as he is often seen out and around Vancouver continuing to live the healthy lifestyle. As a retired athlete, he feels the aches and pains of previous injuries and the natural effects of aging. He knows that taking care of his health is imperative to enjoying his retirement. His commitment to fitness and his relationship with the Canadian Men’s Health Foundation made him a natural fit for the Prairie Naturals brand,” said Dennis Fong, president of Prairie Naturals Health Products. “We are thrilled to come together to make a difference in the lives of men across Canada.”
Prairie Naturals Men’s Health campaign runs each autumn. To support the funds raised for Canadian Men’s Health Foundation, consumers will see Linden across TV, radio, print and digital marketing beginning late this year.