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Industry NewsPresidents Choice "buck-a-beer" kicks off long weekend in Ontario

Presidents Choice “buck-a-beer” kicks off long weekend in Ontario


More than 25 years after its initial launch, President’s Choice (PC) is celebrating the return of buck-a-beer in Ontario to help celebrate the last long weekend of the summer. For a limited time, select PC brand beer bottles will retail for $1 (plus $0.10 deposit).

“When we launched the original buck-a-beer back in 1992, customers were so excited about a quality product at an affordable price we couldn’t keep it on shelves,” said Ian Gordon, senior vice president, President’s Choice. “It’s been a decade since the end of buck-a-beer in Ontario, but our brand has continued to deliver great taste at exceptional value in other provinces. With the change in pricing rules here, we were excited to help our customers in Ontario celebrate this long weekend.”

Beginning August 27, 2018 at The Beer Store, select PC Beer bottled varieties will be on sale for a limited time. Beer will be priced at $13.20 for 12 bottles or $26.40 for 24 bottles.

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