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Industry NewsRBC expands loyalty partnership with Metro

RBC expands loyalty partnership with Metro

Avion Rewards Logo (CNW Group/RBC Royal Bank)

RBC is expanding its loyalty partnership with Metro and the Moi Rewards program. Later this year, Moi Rewards and RBC’s Avion Rewards will merge.

“We are very proud to expand our loyalty partnership with Metro Inc., one of Canada’s leading and most prominent Canadian food retailers,” says Niranjan Vivekanandan, senior vice president and head of loyalty and merchant solutions at RBC. “Combining the Moi Rewards program with Avion Rewards’ broad suite of benefits across key consumer spend categories will now bring grocery value and savings to consumers and families when they need it the most.”

The loyalty partnership, which began last year, has already seen significant success with the initial launch of Moi in Quebec and New Brunswick and the introduction of the Moi RBC Visa credit card. 

The expanded collaboration will link the Moi Rewards and Avion Rewards programs and provide unique Moi value to RBC’s large client base. This strategic move is expected to drive sales and redemption in Metro Ontario and Food Basics stores, offering unparalleled benefits to our clients.

“RBC has been a leader in banking for over 150 years and a leader in the Canadian loyalty landscape for more than 20 years,” says Alain Tadros, vice president, chief marketing officer and digital strategy at Metro. “We look forward to collaborating with RBC and Avion Rewards to offer more value and benefits to Canadians, allowing them to save on their everyday purchases.”

Metro has a network of nearly 900 Metro, Super C, Brunet, Première Moisson and Jean Coutu stores in Quebec and more than 35 Jean Coutu stores in New Brunswick and Ontario. The expanded partnership will include 275 Metro and Food Basic stores in Ontario. 

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