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Industry NewsRexall teams up with RBC on consumer health rewards program

Rexall teams up with RBC on consumer health rewards program


Rexall and Royal Bank of Canada (RBC) have formed a partnership that allows RBC clients to earn and receive rewards through Rexall’s Be Well loyalty program that it launched last Fall.

“This new offering enhances our mission of making the journey to better health and wellness easier, simpler, and more rewarding,” says Nicolas Caprio, president, Rexall. “We’re looking forward to growing our partnership with RBC to give additional tools and benefits to Canadians searching for a path to better health.”

The companies say the program will deliver five times more value than non-RBC Be Well members or unlinked RBC clients.

Once linked, every time RBC clients shop at any Rexall location in Canada, scan their Be Well card or Be Well app and pay using a linked RBC card, they will receive 50 Be Well points for every $1 spent on eligible purchases. Linked RBC clients will also have exclusive access to offers and promotions created just for them.

Rexall’s Be Well loyalty program, which launched this past September, already has more than 1.8 million members and provides access to tools and insights into managing and improving health and wellness, while also delivering value and savings.

Rexall and RBC say this is the start of a long-term strategic partnership that will continue to work together “to identify additional benefits for Canadians.”


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