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Industry NewsSafeway launches new CFL sponsorship

Safeway launches new CFL sponsorship


Safeway has announced a new sponsorship of the Canadian Football League (CFL) in Western Canada.

The first program Safeway will launch as part of this new partnership is the Safeway #myCFLfamily contest.

Launching on July 25, the contest will provide customers multiple chances each week to win a Family Prize Pack which will include four regular season game tickets, CFL merchandise and Safeway gift cards. To top off the season, Safeway customers will also have the opportunity to win one of two grand prize Family VIP experiences at the 107th Grey Cup held in Calgary on November 24.

Safeway shoppers will be entered to win the Family Prize Packs by making a purchase in any Safeway store and swiping their Air Miles card.

“After more than two decades supporting Western Canada’s sports teams and football related contests, we wanted to take it to the next level for our customers through this CFL partnership,” said Sandra Sanderson, SVP, Marketing, Sobeys Inc. “Safeway customers are true Canadian football fans, and this partnership will allow us to provide our customers and their families with iconic Canadian experiences, while also deepening our support for Canadian football and the CFL.”

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