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Industry NewsSave-On-Foods says 'Yes' to The Dress

Save-On-Foods says ‘Yes’ to The Dress


Thursday, July 6, 2017

Pictured: Edward Meyer, Ripley’s vice-president of Exhibits and Archives, with the iconic dress

Save-On-Foods is planning to bring one of the world’s most famous dresses to Saskatchewan and Manitoba. 

The dress in question is the gown worn by Marilyn Monroe in 1962 when she breathlessly sang “Happy Birthday” at John F. Kennedy’s 45th birthday celebration.

Save-On-Foods is bringing the dress to Saskatoon in conjunction with the opening of the city’s first Save-On-Foods store July 14. The dress will also appear at five other stores in Regina, Winnipeg and Yorkton, where customers will be invited to take selfies with the dress and share them on social media.

The iconic dress – which features more than 2,500 crystals and 6,000 hand-sewn rhinestones – was purchased by Ripley’s Entertainment, a division of the Jim Pattison Group, in late 2016 for US$4.8million. Jim Pattison Group is the parent of Overwaitea Food Group and Save-On-Foods.

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