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Industry NewsScotties introduces new mascot

Scotties introduces new mascot


Scotties tissue, which is made in Canada by Kruger Products, has introduced its new mascot, Scottie.


An integrated marketing campaign including TV advertising, social media, in-store creative, and public relations has been launched to support the introduction. Scottie-branded packaging began hitting store shelves at major retail, grocery, drug and warehouse club stores across Canada in May.

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