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Industry NewsScotties introduces new mascot

Scotties introduces new mascot

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Scotties tissue, which is made in Canada by Kruger Products, has introduced its new mascot, Scottie.

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An integrated marketing campaign including TV advertising, social media, in-store creative, and public relations has been launched to support the introduction. Scottie-branded packaging began hitting store shelves at major retail, grocery, drug and warehouse club stores across Canada in May.

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