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Industry launches cancer fundraising campaign launches cancer fundraising campaign

shop_for_the_cure-3025012, one of Canada’s newest cash back and product delivery websites, has announced “Shop for the Cure,” a fundraising event for the Canadian Cancer Society (CCS).

The event is the first of its kind and takes place during October, which is Breast Cancer Awareness Month. During the event, when Canadian consumers earn cash back on products from more than 70 top retailers, will donate all of their earnings to the CCS.

Procter & Gamble Inc. (P&G) is taking part in the campaign. During October, for everty purchase of participating P&G brands – Tide, Pampers, Olay, Head & Shoulders, Crest 3D Whitestrips, Ivory Snow, Oral-B, Downy, Gain, Secret and Pantene – P&G will donate 10 per cent from every purchase to the CCS, up to $5,000 per participating brand.

Exclusive bonus offers and savings for members are also being throughout October by other major brands and retailers such as Indigo,, Houzz, Canadian Tire, Wayfair, Vistaprint, Ray-Ban, Sunglass Hut, Oakley,, Fruit of the Loom Socks, FTD and others. Shoppers can also opt to donate some or all of their cash back earnings: an option that is now available year-round. Donations of $20 or more are also eligible for a tax receipt.

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