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Industry NewsSobey’s FreshCo brand enters Winnipeg market

Sobey’s FreshCo brand enters Winnipeg market


FreshCo, the discount grocery brand of Sobey’s, has opened its first two stores in Winnipeg.

The two new stores are just the second and third FreshCo locations in Western Canada, reports the Winnipeg Free Press. But it’s just the start: Sobey’s plans to open 12 Western Canada FreshCo locations by the end of the year.

The two stores are about 45,000 square feet each, which is a bit larger than most FreshCo stores in order to accommodate Cantor’s Express butcher counters, which are run by Winnipeg-based Cantor’s Quality Meats & Groceries.

The stores include pharmacies run by the same staff that ran the pharmacies in the former Safeway stores that operated in the same locations. One of the locations will also accent specialty items, such as fresh seafood, to cater to the local Filipino community.

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