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Industry NewsSobeys donates $1 M to Special Olympics Canada

Sobeys donates $1 M to Special Olympics Canada


Sobeys Inc. is donating $1 M to Special Olympics Canada.

“As a proud national partner of Special Olympics Canada, we are continually inspired by the dedication and perseverance of these athletes. At Sobeys Inc., we stand by our legacy of providing access to healthy food and nutrition education for Special Olympics athletes,” says Sandra Sanderson, senior vice president of marketing, Sobeys Inc. “We made the difficult decision to cancel our in-store fundraising campaign scheduled for this past June because of COVID-19. Instead, we’ve made a corporate donation to ensure Special Olympics’ grassroots, community-based sports programs across Canada are not impacted in such a challenging year.”
Since the partnership began in 2016 and with this donation, Sobeys Inc. has contributed more than $5.4 million in food and funds to Special Olympics Canada.

The funds will directly support 49,600 Special Olympics athletes and the 22,000 volunteers that deliver more than 6,175 programs in 365 communities across Canada.

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