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Industry NewsSobeys expands its Scene+ loyalty program to Quebec

Sobeys expands its Scene+ loyalty program to Quebec


Sobeys Inc. has expanded its new loyalty program Scene+ to its Quebec banners, including IGA Rachelle Béry, Les Marchés Tradition and online at Voilà par IGA.

Sobeys unveiled its new loyalty program last June. Since then, it has expanded the program into the Atlantic region, Western Canada and Ontario.

Empire is now a co-owner of Scene+ with Scotiabank and Cineplex to drive this new loyalty program forward and says it will be able to offer customers more flexibility, more options, and personalized offers. 

“We are very pleased to be able to offer this new loyalty program to our customers. As we all know, groceries are a weekly necessity, and as a full-service banner, we want to offer a program that will meet even more needs and allow consumers to reward themselves in so many ways,” says Carl Pichette, vice president, marketing, Quebec.

Sobeys says Scene+, which was an entertainment-focused loyalty program, is transitioning to a full lifestyle program as it expands into all of Sobeys’ banners.

Customers can earn points and rewards on banking products with Scotiabank, movies with Cineplex, and home improvement with Home Hardware (starting this summer). The program, which will continue to evolve, will also allow customers to redeem points for trip planning with Scene+ Travel, powered by Expedia, and for shopping with major brands such as Apple, Best Buy, and many more. 

“In addition to enjoying a wide selection of choices, consumers can now earn points when they shop at IGA supermarkets in Quebec and New Brunswick, at Rachelle Béry and Les Marchés Tradition stores, and online with Voilà par IGA and use them towards buying their groceries,” adds Pichette.

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