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Industry NewsSobeys to open FreshCo discount stores in Winnipeg

Sobeys to open FreshCo discount stores in Winnipeg


Sobeys Inc. says it plans to open two FreshCo. discount stores in Winnipeg. The new stores will open in the spring of 2019.

The two FreshCo. stores will replace two Winnipeg Safeway locations.

“We’ve looked closely at the grocery needs of our customers in these two neighbourhoods and we are thrilled to introduce them to our FreshCo banner,” stated Mike Venton, general manager of discount at Sobeys Inc. in a news release. “At FreshCo, we believe that providing healthy, nourishing food for a family doesn’t need to break the bank. We have the best-in-market price guarantees, with a strong priority on fresh areas in our stores. Our team is focused on always putting our customers first—without sacrificing quality or shopping experience.”

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