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Industry NewsThe Canadian Horticultural Council celebrates 100 years, rebrands to Fruit and Vegetable...

The Canadian Horticultural Council celebrates 100 years, rebrands to Fruit and Vegetable Growers of Canada

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The Canadian Horticultural Council has changed its name to the Fruit and Vegetable Growers of Canada (FVGC). The new name and logo were unveiled at the organization’s AGM.

“As we celebrate our centennial and look forward to the next 100 years, we thought this was the perfect occasion to update our name and logo to better identify who we represent and speak for,” said Jan VanderHout, president of FVGC and a third-generation cucumber grower near Hamilton, Ont.

FVGC is an Ottawa-based voluntary, not-for-profit, national association that represents fruit and vegetable growers across Canada involved in the production of over 120 different types of crops on over 14,237 farms, with farm cash receipts of over $5 billion annually.

Since 1922, the organization has advocated on important issues that impact Canada’s fruit and vegetable sector, while promoting healthy, safe, and sustainable food, and ensuring the continued success and growth of our industry.

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