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Industry NewsThe Ferrero Group to acquire U.K.'s Eat Natural

The Ferrero Group to acquire U.K.’s Eat Natural


The Ferrero Group plans to acquire U.K.-based Eat Natural, a maker of high quality cereal bars, toasted muesli and granola.

As part of the acquisition Ferrero says it will build on Eat Natural’s brand with distribution and expansion to new markets and category segments.

“Eat Natural are an excellent strategic fit for the Ferrero Group as we continue to expand our overall footprint and product offerings into the healthier snacking market segment,” says Giovanni Ferrero, Executive Chairman of the Ferrero Group. “Eat Natural are a family-orientated company who share a number of the same values as us, and like us care deeply for our consumers, the environment and the communities in which we operate. I very much look forward to welcoming them to the Ferrero Group.”

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