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Industry NewsToo Good To Go expands To Edmonton

Too Good To Go expands To Edmonton

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Too Good To Go has launched in Edmonton; two months after its launch in Calgary, it is now possible for Edmontonians to use the app to save food every day around the city.

According to the company, 58 per cent of all food in Canada goes to waste, which is much higher than the global average of 40 per cent. Additionally, 15 per cent of all habitable land on Earth is used to produce food that we waste. This equates to the surface area of 26 million West Edmonton Malls.

Yet, there is cause for optimism, 74 per cent of Edmontonians recognize that food waste is a serious problem and almost 60 per cent say that they are making efforts to reduce personal waste from surplus food on a weekly basis.

The Too Good To Go app connects consumers with businesses that have surplus food at the end of each day—an easy-to-manage solution for businesses to work into their daily operations and businesses can generate incremental revenue from selling surprise bags of food and also draw new customers into their stores.

Too Good has partnered in Edmonton with local food companies Neo Juicery, Kinnikinnick, Meuwly’s, Sugared & Spiced— more than 80 stores are live.

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