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Industry NewsToronto grocery Fresh City opens in midst of pandemic

Toronto grocery Fresh City opens in midst of pandemic


Fresh City has opened its eight store amidst the COVID-19 pandemic, a 5,500 sq ft location.

Founder and CEO Ran Goel says the new store in downtown Toronto will serve the grocery needs of thousands of frontline workers at nearby hospitals.

Our purpose is to create a better life through food. At this unprecedented time, we want to make it easier for hospital workers and nearby residents to have safe access to food. This location is steps away from five iconic hospitals and opening now is one way that we can thank the hospital staff for everything they are doing.”

Goel says Fresh City is offering all hospital workers a 10 per cent discout on grab & go fresh prepared items and single beverages.

Fresh City has opened with an assortment of fresh, organic produce, handmade and pre-packaged prepared foods, freshly baked bread & pastries from Mabel’s Bakery, meat from The Healthy Butcher and drip coffee from Propeller Coffee. The store also features a natural health & wellness supplements section.  

“After we beat COVID-19, customers can look forward to a Healthy Butcher meat & fish counter, as well as a Mabel’s service counter where they can purchase soups, paninis and sandwiches, as well as salads, side dishes and meals by weight,” said Goel.

This opening marks Fresh City’s eighth location across all three brands under the company’s umbrella.

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