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Industry NewsWalmart accelerates Media Group expansion

Walmart accelerates Media Group expansion


Walmart Canada is accelerating the expansion of Walmart Media Group, which is now Walmart Connect Canada.

The new branding aims to show their mission to connect brands. Dana Toering joins as VP of Walmart Connect Canada.

“Our vision is to be the number one omnichannel provider of advertiser solutions in Canada,” says Toering.

The expansion will lead to new marketing opportunities for vendor partners.

“Walmart Connect Canada is more than just a media business. It is an essential connection point between brands and the millions of Canadians who choose to shop at Walmart every day,” adds Toering.

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