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Industry NewsWalmart Canada launches 6th annual Fight Hunger. Spark Change. campaign

Walmart Canada launches 6th annual Fight Hunger. Spark Change. campaign


Walmart Canada is kicking off its 6th annual national Fight Hunger. Spark Change campaign to raise funds for Food Banks Canada. Until March 16, Walmart Canada hopes to raise the funds to provide more than 10 million meals to help communities experiencing food insecurity.

Customers are invited to join in the fight against hunger by:

  • Purchasing select products in-store and online. A donation will be made to Food Banks Canada, up to a maximum of $1.2 million. Partners include Campbell, Mars Canada, KraftHeinz, Kellogg’s, Conagra, Danone, Maple Leaf, General Mills, Dare, Pepsi, Mondelez, Ferrero, Coca Cola, Unilever, Grupo Bimbo.
  • Donating at the register or adding a cash donation to online grocery orders
  • Donating non-perishable food items in-store at their local Walmart store
  • Walmart Canada will also match customer donations, up to a maximum of $820,000.

“Walmart Canada is proud to continue partnering with Food Banks Canada to strengthen the communities where our associates and customers live every day,” said Horacio Barbeito, president and CEO, Walmart Canada. “As we strive to become a regenerative company, we want to ensure all communities have access to nutritious meals and this campaign helps achieve that goal. We hope our giving spirit will encourage customers to give generously and help make this year’s campaign our best yet.”

Every Walmart store across Canada is paired with a local food bank in their community and all funds raised stay local. Since the inception of the campaign in 2017, Walmart Canada, its suppliers and its customers have provided more than 60 million meals for people in Canada, from coast-to-coast, building on the more than 30 million pounds of food Walmart has donated to food banks.

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