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Industry NewsWATCH: How innovative Aldi is beating Walmart at the low price game

WATCH: How innovative Aldi is beating Walmart at the low price game

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German discount grocery chain Aldi is expanding in the U.S., and its unique low price model is proving to be a serious challenge for Walmart. Aldi regularly undersells Walmart, to the point that U.S. shoppers are even willing to put up with some added inconveniences, reports CNN Business – and shoppers are responding enthusiastically. Aldi already has 1800 stores in 35 states and is aiming to have 2500 by the end of 2022.

Watch the CNN Business video report.

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