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Industry NewsWATCH: Loblaw creates excitement around Real Canadian Superstore

WATCH: Loblaw creates excitement around Real Canadian Superstore

Thursday, September 28, 2017

 

 

The Real Canadian Superstore is taking its name to heart in a new mass campaign in Western Canada, where it all started for the discount banner in the 1980s. The retailer has a strong legacy in the west, Mary MacIsaac, vice-president of marketing, told Strategy magazine, adding the time was right to launch a new campaign reinforcing those roots.

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