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Industry NewsWATCH: Loblaw unites around Thanksgiving

WATCH: Loblaw unites around Thanksgiving


Loblaw has launched a new ad spot in its “Food Lovers Unite” masterbrand platform.

The ad spot shows food lovers with different food preferences enjoying Thanksgiving meals together. As reported in Strategy Online, the ad shows one food lover using canned cranberries while another makes cranberry sauce from scratch, putting together a fancy cheese board or offering downscale turkey-shaped appetizers, and one diner cautiously taking a single Brussels sprout from a bowl while another pours what looks like a dozen onto her plate.

The “Food Lovers Unite” platform was launched at the beginning of the year.

Watch the video.

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