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Industry NewsWATCH: No Name name checks itself in new campaign

WATCH: No Name name checks itself in new campaign

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Loblaw’s No Name discount private label brand has launched a short commercial that plays on its own name. The ad is part of an integrated mass marketing campaign launched last week to build awareness of the No Name “Simple Check” logo and reinforce No Name’s positioning as a no-frills economy brand.

Watch the ad spot.

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