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Industry NewsWhole Foods foot traffic soars 25% after Amazon deal

Whole Foods foot traffic soars 25% after Amazon deal


Thursday, September 21, 2017

Publicity around Amazon’s acquisition of Whole Foods, combined with in-store price cuts, have contributed to a 25 per cent increase in foot traffic in Whole Foods stores.

Data compiled by Foursquare Labs shows that price cuts implemented directly after Amazon finalized the deal, were successful in luring more shoppers to the high-end supermarket chain.

The data was compared to the same time frame a week earlier, according to a Bloomberg report. The 25 per cent uptick is good news for the e-commerce giant, which is trying to transform how people shop in physical stores. While a portion of that increased foot traffic could be more about curiosity than eating healthier, the lower prices are also likely helping, the news report says.

Prices for popular Whole Foods products, such as organic salmon, baby kale and bananas, were lowered on day one and expectations are high that more of the same is coming. According to Bloomberg, price cuts were as high as 43 per cent on a range of items on the first day under Amazon.

An uptick in foot traffic this early on is seen as a confirmation that Amazon can successfully operate physical stores, the news report says. What remains to be seen, however, is if shoppers will continue to purchase organic food from the chain.

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