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Industry NewsWonderful Pistachios hits billion-dollar brand milestone

Wonderful Pistachios hits billion-dollar brand milestone


Wonderful Pistachios’ North American sales have surpassed the $1 billion, making it the first brand in The Wonderful Company to reach this milestone.

The company attributes Wonderful Pistachios’ success to a variety of factors, including the popularity of Wonderful Pistachios No Shells, which, according to IRI data, is currently North America’s fastest growing snack brand and also drives double-digit growth. Additionally, Wonderful Pistachios No Shells Chili Roasted and Honey Roasted have brought mostly incremental sales, extending the brand’s overall market presence. Meanwhile, the classic in-shell products continue to be a big volume driver for the brand with over 14 per cent household penetration, according to IRI data and with 81 per cent overall brand awareness.

The introduction of Wonderful Pistachios into the billion-dollar brand club is such an extraordinary moment in our company’s history and we’re proud of our team who made this possible,” says Adam Cooper, senior vice president of marketing, The Wonderful Company. “We’re incredibly grateful to our Wonderful Pistachios family who have contributed to building this brand over the past 12 years and want to give thanks to the full Wonderful Pistachios family, including our growers; we’re more optimistic than ever about what’s in store for the future.”

To build on this moment, the brand’s multimillion-dollar marketing investments will continue to support the business, including its new “The Next Big Thing” campaign featuring Pro Football Hall of Famer Tony Gonzalez and world-class weightlifter and Olympic athlete Kendrick Farris, who both follow plant-focused diets.

The brand also brought back its successful “Almost Everyone Loves No Shells” campaign, which features the lovable protagonist, Sheldon the tortoise.

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