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Industry NewsInstacart Launches Instacart+, its ‘new and improved’ subscription service

Instacart Launches Instacart+, its ‘new and improved’ subscription service


Instacart, has debuted Instacart+, a refreshed take on its subscription service, previously called Instacart Express. In addition to a suite of brand new family shopping features, the launch of Instacart+ gives households free delivery on orders over $35.5 per cent, credit back on all eligible pickup orders, reduced service fees, and the ability to share their subscription.

“With today’s launch, we’re making Instacart+ the most cost-effective way for families to buy groceries and essentials with Instacart, delivered in as fast as 30 minutes,” said Daniel Danker, head of product at Instacart. “In addition to free delivery on orders over $35, credit back on Pickup and reduced service fees, subscribers can now share Instacart+ with another person for free, and shop together to make ordering truly effortless.”

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