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Industry NewsKellogg Canada creates 'Better Days' to provide hunger relief

Kellogg Canada creates ‘Better Days’ to provide hunger relief


Kellogg Canada is supporting hunger relief efforts across the country with its “Better Days” program in response to COVID-19.

To date, the company has donated more than $800,000 in food and funds to charitable partners Food Banks of Canada and Breakfast Club of Canada. Globally, Kellogg Company and its charitable funds have donated more than $10 million.

“We are dedicated to supporting the efforts of Breakfast Club of Canada and Food Banks Canada, our longstanding partners for more than 10 years, to provide access to critical nourishment through our global Kellogg’s Better Days purpose platform,” says Tony Chow, president, Kellogg Canada Inc. “We are grateful to our partners and extended Kellogg family as we work together to help ensure Canadian families and children get access to the food they need during this unprecedented time.” 

“Kellogg Canada has always been and continues to be one of the first to the table to lend support to Food Banks Canada in challenging times. Since the early days, they’ve been working behind the scenes with us and lending a helping hand to unlock every opportunity for support,” says Chris Hatch, chief executive officer, Food Banks Canada. 

Through the “Kellogg’s Better Days” purpose platform, the company has worked with partners to identify those most in need and provide support to tackle hunger in Canada and across the globe through food and financial donations and community support. An early supporter of Breakfast Club of Canada’s COVID-19 Emergency Club Fund and Food Banks Canada’s COVID-19 Response Fund, the company also continues to offer support of critical community programs, such as Food Banks Canada’s ‘After the Bell’ initiative. Typically a summer program, this initiative provides food packs to children who usually rely on school breakfast programs and now find themselves in need outside of the classroom. Kellogg Canada has also teamed up with Grocery Foundation of Canada and its members to distribute Kellogg’s product coupons to families and children in the greatest need across the country.

Kellogg is also recognizing people working in the food chain by creating a special digital spot to celebrate their efforts. The spots can be found on the Kellogg Canada Facebook, Instagram and YouTube platforms.


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