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Industry NewsKellogg's Vector campaign couches recycling with sport

Kellogg’s Vector campaign couches recycling with sport


Kellogg’s Vector has launched its Off The Couch Bags campaign—a line of five, one-of-a-kind, limited-edition sports bags made from the couches we’ve been stuck on for so long. Sport lovers can visit to learn more about the collection and enter for a chance to win one of these unique bags filled with boxes of Vector Cereal.

“People who love Vector crave sports. Being able to get back on the ice, the court or the field is a big moment and we want to support them in making that happen,” says Christine Jakovcic, Vice President Marketing & Nutrition, Kellogg Canada Inc. “With whole grains, vitamins and minerals to provide protein and sustained energy, Vector has always energized Canadians’ passion for an active lifestyle and the Off The Couch Bags are another way we are helping Canadians celebrate the exciting and long-awaited return to sport.”

Handcrafted in Canada, the Off the Couch Bags are made from actual, pre-loved couches purchased from a community-focused charitable organization and created specifically for Canadian’s favourite sports.

The Vector Off the Couch Bags campaign is running online with social and digital video ads driving to the website 

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