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Industry NewsKeurig Dr Pepper to acquire global rights to Quebec non-alcoholic brand

Keurig Dr Pepper to acquire global rights to Quebec non-alcoholic brand

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Keurig Dr Pepper Inc. has announced a definitive agreement to acquire the global rights to the non-alcoholic, ready-to-drink cocktail brand Atypique from Station Agro-Biotech, a Quebec-based company that specializes in the manufacturing and marketing of alcoholic and non-alcoholic beverages.

Atypique is a unique offering in the emerging and fast-growing non-alcohol cocktail segment, providing a range of ready-to-drink cocktails, such as margaritas, gin & tonic and mojitos. In Canada, non-alcoholic cocktails grew more than 30 per cent in retail dollar sales during the last year, and Atypique now has a 42 per cent market share of that segment, where it is distributed.

The agreement includes a multi-year collaboration between the two companies to fuel accelerated growth for Atypique, leveraging Station Agro-Biotech’s R&D expertise in the category and KDP’s robust sales and distribution network.

“At Keurig Dr Pepper, we strongly believe in innovation to drive growth to meet the evolving beverage needs of consumers,” said Ozan Dokmecioglu, CFO & president of International. “We are excited to add this new platform to our powerful portfolio in Canada, and the global rights to Atypique provides optionality to further expand the brand’s growth potential.”  Olivier Lemire, President of Keurig Dr Pepper Canada, added, “Atypique is a great complement to our successful ready-to-drink alcohol portfolio, and we look forward to continue innovating around this brand to drive accelerated growth.”

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