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Industry NewsKraft Peanut Butter campaign to reduce cost of peanut allergy medication

Kraft Peanut Butter campaign to reduce cost of peanut allergy medication

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According to Food Allergy Canada, less than 50 per cent of individuals with food allergies have access to an epinephrine auto-injector medication. At an average cost of $120, this cost quickly adds up.

Kraft Peanut Butter is launching Protection for Peanuts, a fund to help offset the cost of life-saving epinephrine injection pens and teamed up with Alexis LaFreniere, an NHL player with a life-threatening peanut allergy to help spread awareness.

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