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Industry NewsKruger sets up $100,000+ fund to support minor hockey families

Kruger sets up $100,000+ fund to support minor hockey families


Kruger Products is supporting Canadian hockey families in need of financial relief with a new $100,000+ funding initiative to help minor hockey associations across Canada cover the cost of registration for hockey families.

The Kruger Big Assist initiative is inviting minor hockey fans across the country to nominate their favourite, most deserving local hockey association until January 31, 2021. A panel of judges will select 10 winners, which will be announced next March, with an another five selected in June 2021.

“Hockey simply wouldn’t be hockey, without assists,” says Susan Irving, Chief Marketing Officer at Kruger Products. “They’re the greatest part of the game. Whether it’s a pass on the ice, help tying skates in the locker room, or carpooling to practice, assists bring our teams, community and country closer together. They make hockey Canada’s national game, and it’s why we’re committed to assisting minor hockey,” she explains.

Dino Bianco, CEO of Kruger Products adds that as a hockey parent, he understands how costly it can be see children through minor hockey. “We know Canadians are now facing unprecedented financial strain, especially in view of the pandemic. As hockey fans, players, and parents, we want to do our part to lend a hand to Canadian hockey families in need.”

In addition to sponsoring the Kruger Big Assist, Kruger Products is the National Hockey League’s official tissue partner and intends to celebrate every one of the NHL’s 2020-21 Regular Season assists by making additional donations for each assist recorded. Additional details to follow.

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