Lactalis Canada has announced the return of its “Snack, Give & Win” campaign. The annual initiative supports Kids Help Phone and features popular yogurt brands.
Running nationally from Aug. 5 to Sept. 29, the campaign will see the brands donate $40,000 to Kids Help Phone to aid children and youth mental health services. This year, consumers also have the chance to win $5,000 by purchasing a Lactalis Canada yogurt product and uploading their receipts to snackandgive.ca. The campaign is promoted through social media, in-store promotions and coupons at major grocery chains nationwide.
“With this latest iteration of ‘Snack, Give & Win,’ we’re not only offering value to our consumers, especially during the busy back-to-school season, but also supporting the essential work of Kids Help Phone in youth mental health and wellbeing,” says Adrienne Pagot-Gérault, general manager of the Yogourt & Cultured Division at Lactalis Canada.
