Canada Dry

Canada Dry has unveiled its new visual brand identity that will be applied to all company assets Canada Dry Ginger Ales and classic mixers, such as Club Soda and Tonic Water. Hallmarks of the newly unveiled branding include the classic Canada Dry shield, and the latitude and longitudinal lines, which signify the map of Canada. The logo has been streamlined, for a clean and modern look behind the newly redrawn wordmark.

The winning design outperformed in all key metrics during testing, including stopability, ownability and findability, to ensure the new look makes an impact with consumers on the shelf.

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