Mr Kipling, a popular UK cake brand has launched in Canada with a flavour selection has been specially selected for Canadians. Each slice is individually wrapped for portion control or for on-the-go snacking.
The launch is being supported with in store activation plans to build awareness and encourage consumer trial.
Check out the latest issue
"Shop Walk" is a collaboration between Grocery Business and Field Agent that provides virtual store tours of new grocery stores across Canada. Images provided by Field Agent.
Video credit: Kathy Banks of Indigo
Video credit: Kathy Banks of Indigo
How to resolve AdBlock issue? 