Canada's most authoritative and exciting grocery b2b publication
Industry NewsLDExtras revamped reimagined as ‘technology-first process’

LDExtras revamped reimagined as ‘technology-first process’


London Drugs has made significant changes to its LDExtras loyalty program. The reward program has been reimagined as a technology-first process for customers, making it easier to use, with more rewards, and greater flexibility for redeeming rewards.

Rather than earning rewards based on number of visits, members can now collect points for virtually every dollar spent. Members will also be presented with special perks and personalized offers, to help reach rewards faster.

Customers can claim in-store vouchers, discounts on services or even donate them to a London Drugs charity partner.

“At London Drugs, we are always looking for new ways to provide a more rewarding shopping experience for our customers,” says Clint Mahlman, London Drugs president and COO. “We are so pleased with the success of LDExtras since it was introduced in 2016 and are excited to now offer a loyalty program that provides greater flexibility, with more personalized rewards”. 

As of August 11th, 2022, current LDExtras. members simply need to re-set their password to participate in the LDExtras program by using their existing LDExtras member ID and email address at or by downloading the London Drugs App.

Follow us:

Recent Issues

Related Articles