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Industry NewsLoblaw and Flashfood divert 4.6 M lb of food and expand program

Loblaw and Flashfood divert 4.6 M lb of food and expand program


Loblaw Companies Limited and Flashfood diverted 4.6 million pounds of potential food waste from landfills in 2019 and are expanding the program to more stores this year.

Originally launched in 138 Maxi and Provigo stores throughout Quebec, the program was rolled out nationwide in more than 400 Loblaw stores in the last half of 2019, including Loblaw, Real Canadian Superstore, Atlantic Superstore, Dominion, and Zehrs.

With the Flashfood app, shoppers can purchase food items nearing their best before date at a reduced price of up to 50 percent off at select Loblaw grocery stores. To date, the Flashfood app has surpassed 1,000,000 downloads in Canada.

The Flashfood app will be rolling out to more Loblaw-owned grocery stores this year, including 38 Independent Grocer stores starting this spring and select No Frills locations.

“This is a simple tool that helps ensure that perfectly good food ends up where it belongs – on someone’s plate and not in the landfill,” Sharla Paraskevopoulos, Senior Vice President of Market Operations at Loblaw Companies Ltd. “Our stores and our customers have told us how much they love the convenience and the savings that go along with this program. We’re excited to get the app into the hands of more customers in 2020.”The Flashfood app allows users to purchase a variety of food, including meat, produce, bakery items, dairy products and non-perishable food items. In the app, users can select a store, browse items, and then pay for the items they wish to purchase directly through the app. Items are then ready for in-store pick up in the designated Flashfood zone after a quick order confirmation with customer service.

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