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Industry NewsLoblaw and Imperial to offer single loyalty program at the pump

Loblaw and Imperial to offer single loyalty program at the pump

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Loblaw Companies Limited and Imperial Oil have announced an update to their loyalty reward program at Esso stations across Canada. Effective January 18, 2022, Esso customers will be able to use their PC Optimum card to both earn and redeem points at approximately 2,000 Esso stations or shop at one of 2,500 Loblaw and Shoppers Drug Mart banner stores.

“Customers have been earning points with their PC Optimum cards at Esso stations since 2018 and starting early next year, we’re expanding the loyalty program to provide our customers with greater flexibility to now redeem points for the rewards we know they love such as fuel and car washes. ” said Amy Newman, Retail Sales and Marketing Director, Imperial. 

“The PC Optimum program is one of Canada’s most loved loyalty programs, mainly because it provides such flexibility and convenience while rewarding Canadians on the items they purchase most, including food, health and beauty, and fuel,” said Uwe Stueckmann, Chief Consumer Officer, Loblaw.

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