Loblaw is expanding its small footprint store concept with the opening of a No Frills in downtown Toronto’s Liberty Village. The smaller footprint store – about 10,000 sq ft – is the second one in the city. In June, it opened the first one at the corner of King and Shaw streets.
“The reaction to the first smaller format store in Toronto was beyond anything we could have imagined. It’s made us even more excited about the latest location, here in the vibrant Liberty Village neighbourhood,” says Melanie Singh, president of Hard Discount at Loblaw Companies. “We know Torontonians are looking for convenience and low prices – but that sometimes those are trade-offs in the downtown core. It was important for us that customers can do a full grocery shop at this location, and still take advantage of the unbeatable prices they expect from No Frills.”
The footprint is less than half the size of traditional No Frills locations. In addition to offering the same pricing promotions as larger locations, new features in-store include hot food items, rotisserie selections and fresh bakery goods.
Photos courtesy of Loblaw.
