Making the Grade

As we gear up for another school year, Voilà is proud to help families save time, offering value, convenience, and ultimately peace of mind as they check groceries off their to-do list. Our purpose at Voilà, to help our customers spend time on the things that matter most, guides everything we do. With our Delivery Pass trial, families can experience the time-saving benefits of grocery delivery free of charge, making it easier to get kids out the door and even free up more family time.

In addition, we understand the importance of providing school-safe, allergen-free foods, to make packing healthy lunches easy. Families can easily find these items on our Webshop. Moreover, we prioritize healthy eating by offering a variety of fresh and affordable snacks, including locally sourced apples and other nutritious options. For those busy nights of activities, we offer a large selection of prepared foods from Farm Boy, Longo’s, O&B and more. At Voilà, we know time is precious, especially during the back-to-school season. We strive to help our customers spend it on what matters most.

Attitude towards food

Gen Alpha

• 77% of Gen Alpha parents prioritize foods that appeal to both children and adults during grocery shopping and 52% allow their kids to select their own meals when dining out
• They exhibit a well-rounded approach to eating, encompassing fresh produce, international flavours, innovative sauces and indulgences like fast food
• Some of the fastest growing dishes include beef fajitas, boneless wings, mini foods like pancakes and quesadillas, white rice, pho, sweet tea, seasoned fries, and they enjoy plant-based chicken, wagyu beef, chickpeas, feta cheese and anything vegan

mccrindle.com.au, Gen Z and Alpha infographic | Server-products.com/blog –“Adapting your menu for the younger generation of influencers” | www.foodbusiness.net “New shopping trends signal changes for coming retail, CPG” | foodandbeverageinsider.com/market-trends | convenience.org – “Kids’ tastes are evolving” | barefoot student – “Top 10 jobs for Gen Z in 2024”

Gen Z

• 40% say any increase in prices would significantly impact their decision to dine in
• 55% tap social media for new foods and recipes
• 50% would like to have more meals with unique flavours or different cuisines and
• exhibit a lack of cooking confidence, which translates into convenient shortcuts such as pre-diced and precooked food items