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Industry NewsMcCain Foods Ltd. acquires predictive crop intelligence technologies portfolio

McCain Foods Ltd. acquires predictive crop intelligence technologies portfolio

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McCain Foods Limited has acquired the predictive crop intelligence portfolio from Resson, an analytics technology firm enhancing farming efficiency. Resson’s vision-intelligence-based technologies leverage field data imagery to enable farmers to make better-informed decisions, leading to improved productivity from every acre of a farm.

“The acquisition is pivotal to McCain’s innovation agenda and our ambition to use digital technology to transform agriculture,” said Jillian Moffatt, chief technology officer, McCain Foods Limited. “The technology provides productivity enhancement to farmers and food processors by leveraging actionable insights from their field data to make predictive decisions that improve long-term yields and profitability.”

McCain has been working and collaborating with Resson for the past nine years to develop algorithms that forecast farm yields based on the assessment of potato fields and crop development through remote sensing technologies. This acquisition will create scale for these technologies as McCain carries this service forward by investing in its growth and working with Resson’s current customers to help growers and food processors manage their crop production efficiently.

Through the acquisition, Resson’s team that currently manages the predictive crop intelligence portfolio, will join McCain and become the nucleus of a newly formed business unit within the company. The team will continue to work with various food processors and farmers to deliver valuable field and crop information.

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