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Industry NewsMcCormick unveils unique Canadian Thanksgiving menu: Survey

McCormick unveils unique Canadian Thanksgiving menu: Survey


For Canadians, Thanksgiving menus are increasingly becoming diverse, blending typical Canadian foods with dishes from varied cultural cuisines, according to a new Club House Thanksgiving survey.

In partnership with “Superfan” Nav Bhatia, a well-known Canadian entrepreneur and Indian immigrant, Club House set out to learn how new Canadians, the majority of whom are of Chinese, South Asian or Filipino descent, celebrate Thanksgiving and what dishes they prepare. The results dispel assumptions about typical Thanksgiving meals and challenge the notion that the holiday has one taste across the country.

While almost all new Canadians (81 per cent) celebrate Canadian Thanksgiving, nearly half (41 per cent) blend typical Canadian Thanksgiving dishes with dishes from their cultural heritage. A third are celebrating Thanksgiving entirely with traditional food from their heritage (29 per cent), while a fifth (22 per cent) of new Canadians cook entirely typical Canadian Thanksgiving meals.

“As Canadians, we’re proud to be part of a diverse society, but until now we weren’t aware of how this was represented in Thanksgiving gatherings and meals. The survey results highlight how we come together over food, frequently blending old and new traditions,” says Gurpreet Swatch, Group Marketing Manager for Club House. “Club House is excited to share these findings in celebration of all Canadians, cultures, cuisines, and flavours that help make memories this holiday.”

Other key findings from the survey:

  • More than a quarter (27 per cent) of new Canadians say tradition is the primary reason they cook beloved dishes for Thanksgiving, seconded by the taste and flavour of the dish (20 per cent).
  • The longer new Canadians have been in Canada, the more likely they are to celebrate Thanksgiving – and the longer they are here, the more likely they are to host their own celebration, rather than attending a celebration elsewhere (41 per cent vs 29 per cent).
  • Half (51 per cent) of new Canadians will incorporate turkey into their celebratory Thanksgiving meals, as some prefer other proteins or because they are vegetarian.

The online survey of 1,000 new Canadians (arrived in Canada less than 12 years ago) was completed between August 25 and September 7, 2020 using Leger’s online panel.

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