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Industry NewsMetro expands food rescue program in Quebec

Metro expands food rescue program in Quebec

Metro and Too Good To Go join forces to reduce food waste and lower grocery bills for Quebecers (CNW Group/METRO INC.)

Metro has expanded its partnership with food rescue company Too Good to Go in Quebec.

In 2022, Metro stores in Ontario became part of the food rescue company’s app and following the success of this, it expanded with a pilot project in 10 stores in Quebec last November. Metro then expanded the partnership to 93 stores in 13 regions of Quebec. Metro says the program will now be deployed in more Metro stores in the coming months.

According to Recyc-Québec, 1.2 million tonnes of edible food are lost or wasted each year in Quebec, and 45 per cent of these foods are fruits or vegetables. Quebec residents can now reserve surprise assortments of the day’s unsold fruits and vegetables, which are still perfectly good to eat via the Too Good To Goapplication. Each assortment is sold at only $7.99, for a value of $24. 

“With this partnership, we are offering our customers a new way to save by offering assortments of fruits and vegetables at a third of their retail price,” says Richard Pruneau, senior vice president, Metro. “Too Good To Go adds to other initiatives already in place at Metro to reduce food waste related to our operations.”

The partnership is the latest initiative Metro has undertaken to combat food waste. Other initiatives include its price reduction program offering 30 per cent discount on products nearing their expiry date, as well as One More Bite, which aims to redistribute unsold products from its stores to people in need through its partners Second Harvest, Feed Ontario and Food Banks of Quebec. In 2023, around four million kilograms of food have been recovered by them.

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