Nestlé Waters North America has renamed to BlueTriton Brands, following a previous announcement of its acquisition by One Rock Capital Partners in partnership with Metropoulos & Co.
Triton represents a god of the sea in Greek mythology. The colour blue is meant to represent water. This reflects its role as a sustainable resource and provider of fresh water.
“I am very excited to join with my One Rock partners and lead this company as we begin a new chapter together as BlueTriton, building on the rich heritage of our historic, iconic and beloved brands,” says Dean Metropoulos, chairman and interim chief executive officer of BlueTriton Brands. “We have all become increasingly aware of how critical our products and their rapidly evolving innovations are to human wellness and our communities. Our unique U.S. and Canadian platforms provide us opportunities to touch every consumer, in all facets of their lives, and we look forward to strengthening our bonds with consumers and communities by leading with innovation and relevance.”
The company will also be adding a new corporate logo and updating its website and social channels.
“The Company has an established reputation as a top provider of water and hydration that is favored by consumers across North America,” says Tony W. Lee, managing partner of One Rock. “We see significant opportunity to further the market leadership of BlueTriton and look forward to building on the strong foundation that exists in the business today.”
