Doug Lovsin, president of Freson Bros. a Alberta-based grocery chain says selling local products is the key to competing with national retailers such as Loblaw and Walmart.
“If we follow the well trodden beaten path of a conventional grocer, we’re not going to win,” Lovsin told the Edmonton Journal. “Our mission is to deliver a unique Alberta food experience.”
Lovsin’s strategy is to offer only Alberta beef, chicken and pork, cut meat in-house and smoke its own bacon and sausage. The chain currently operates 15 stores with a total of about 1000 employees in smaller communities across Alberta. It will open a new store this spring in Fort Saskatchewan and plans to launch its first big-city outlet in Edmonton in 2020.