Venturepark Alberta Milk Chooses Venture Play to Champion Dairy 1

Alberta Milk is planning to ramp up the promotion of local dairy products and working with a new marketing agency to kickstart a new campaign.

Venture Play will work with Alberta Milk, an organization that represents the province's 500+ dairy farms, on a new 2021 campaign that will tell made-in-Alberta stories and aims at supporting Alberta dairy farms first.

Says Arlene Dickinson, CEO of Venturepark: "Our work will focus on making dairy more relevant to a new generation of Albertans, establish a strong connection between consumers and producers, and ultimately, to change buying behaviour."

 

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