The Freebruary campaign is ramping up for a month-long promotional campaign in February. The platform is for Canadian brands and makers to generate and aggregate awareness; and trial that would otherwise be out of reach for most participants.
“Like other month-based marketing programs like Veganuary or Movember, we plan to own the month when it comes to Canadian business marketing for brands seeking awareness and trial,” says Andrew Kinnear, founder of Freebruary and Ontario-based Froba Products Ltd.
Founded in 2020, the focus for 2023 is helping Canadian consumer-centric businesses that sell their products or services direct, in retail, or online to Canadian end-users.
Freebruary allows consumers to discover products across Canada and buy them at discount, and offers brands and manufacturers of Canadian products a way to promote their products.
Grocery Business Magazine is a sponsor of the Freebruary campaign.