Amazon Canada is making monthly memberships available to Prime members for $7.99 a month. The new scheme provides an alternative to the existing $79 annual subscription.
Amazon Canada says that Prime has been very successful in Canada, with membership doubling in the last 18 months.
"Prime brings together the best of entertainment and shopping into a simple package at an unbelievable value for Canadians,” said Mike Strauch, country manager for Amazon Canada. “With the launch of a monthly membership, we have added yet another easy way to enjoy Prime benefits."
Prime in Canada includes features such as unlimited access to movies and TV shows with Prime Video, access to Prime Music, unlimited photo storage with Prime Photos, and Twitch Prime. Members also receive 30-minute early access to select “Lightning Deals,” get discounts through Amazon Family and have access to free shipping options.
Eligible customers can sign up for a free 30-day Prime trial membership.