Amazon is the “800 pound online grocery gorilla“ in Canada, says a new survey.
Sixty-two per cent of Canadian online grocery shoppers shop at Amazon, according to a survey from by Vancouver research company NRG. The nearest traditional grocery chain is Loblaw’s, a distant third at 23 per cent. Walmart is second at 37 per cent.
Personal care and canned goods led the list of items shopped for online, at 51 per cent each. Fresh goods were further down the list, with fresh meat and seafood coming next to last at 20 per cent.
Convenience was the main motive for shopping online (79 per cent), followed by price, time savings, product assortment, ease of comparison and home delivery. Home delivery and competitive pricing led the motivators for those still considering online shopping.