Aurora Importing & Distributing celebrated the opening of its new Toronto Cash & Carry location in the Downsview area north of Toronto with a ribbon cutting ceremony in February. The 130,000 sq ft facility is close to triple the size of the company’s previous location.
Tony Morello, president, says the expansion was necessary.
“Our business has almost doubled in the last five years and we were using outside storage, which was costly. We now have the ability to store our growing line of products in-house and we can now offer customers more customized solutions for their merchandising needs because we know this business is not about offering goods, but supplying services and solutions and our growth has been because of this.”
The Cash & Carry location serves as a showroom, adds Morello, to showcase merchandising displays and ideas customers can take back to their stores.