The peak of Canadian cherry season is mid-July to mid-August. The BC Cherry Association (BCCA) is therefore launching Canadian Cherry Month to showcase Canadian cherries and to support and showcase farmers and producers in Canada.

From July 15-August 15, 2023, Canadians can participate in a variety of cherry-themed promotions across the country. Canadian Cherry recipe contests, photo contests, and in-store retail cherry celebrations are just a few of the many ways to shine a light on Canadian cherries this summer.

During Canadian Cherry Month retail grocers are encouraged to participate in a national retail display contest aimed at promoting these juicy sweet summer treats. The BCCA will provide downloadable, customizable marketing and messaging assets to support the program as well as great prizes for contest winners. To support the program, the BCCA will be executing a national consumer campaign comprised of contests, promotions, a digital ad campaign and PR campaign.

"We are thrilled to launch the inaugural Canadian Cherry Month and to recognize the incredible contributions of cherry growers to Canadian agriculture, the economy and food supply," said Sukhpaul Bal, president of the BCCA. "We invite all Canadians to join us in celebrating this delicious and nutritious fruit and to support our Canadian cherry industry by enjoying the best-tasting cherries in the world.”

As more Canadians aim to buy domestic products, participation in Canadian Cherry Month is a way for retailers to appeal to consumers, create in-store engagement, and increase sales.

Contact the BC Cherry Association for more information.